Did you watch the
network news last night? Odds are that you did. You’re a Baby Boomer. That’s
what Baby Boomers do.
How do I know
that? It’s not just me. Lots of people know what you watch. It’s just that most
of them are in advertising.
You’re a big
market, you know. The biggest single demographic group in the country.
Advertisers want to reach you. They research you like crazy. That’s how they
know Baby Boomers watch network news shows. You can tell that they know by
looking at the commercials.
Have erectile
dysfunction? They have a product for that. Is your cholesterol running high?
They have a product for that. Heartburn acting up? They have a product for
that. In fact, if there’s any medical condition that’s likely to affect an
aging population, they have a product for that. And it’s advertised regularly
on the network news shows.
You don’t see
many commercials there for acne remedies or diaper services or SAT testing.
Those are advertised online or on the cable channels where the younger people
are getting their information, such as it is, about the world. They’re not
watching network news, at least not in large enough numbers to make advertisers
salivate.
Want to have your
network news without being reminded constantly that you’re getting older? TiVo
the shows and zap through the commercials. There really aren’t many other
options. As Walter Cronkite – yes, you know who he was – would have said, “And
that’s the way it is.”
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