Let me share with you a recent email from Boomerometer
reader Lisa J:
“Hi. In one of
your every early blogs you were talking about the dangers of sunshine on our
skin, even on the top of the head. You said that if someone would invent a
leave-in hair conditioner with sunscreen built right in, they’d make a fortune.
You said you’d invest in the company that made such a product. Well, are you
rich yet?”
Thanks for the
reminder, Lisa. The subject also has been on my mind lately because a colleague
at Books Aloud, where I volunteer recording audiobooks for the disabled,
recently was diagnosed with malignant melanoma. Right on the top of his head. He’s undergoing chemo right now, He’s only in
his thirties. Nasty stuff.
And yet we can’t
realistically expect to try to protect ourselves by wearing hats every time
we’re outdoors, can we? No. What we need is sunscreen that we can massage into
our scalps without making our hair look like we’re some movie lounge lizard.
Hence my plea for a leave-in hair conditioner that also has some SPF to it. And
it appears that my prayers – and yours – have been answered.
Industry has
heard our cries for help, Google “leave-in hair conditioner SPF” these days and
you come up with lots of product listings. I haven’t seen many reports yet on
their efficacy, but they seem to be worth a try. I’ve ordered something called
Quintessence that claims to have a 30 SPF and comes in a variety of tints (I’m
getting the untinted model).
I’ll let you know
how it turns out. Looks like an opportunity for a growth industry here, given
our nation’s Baby Boomer demographics. I may become a rich investor yet.
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